Setting a Fees in CPA firm: Best practices for 2024

Setting a Fees in CPA firm: Best practices for 2024

Bojan Radojičić
May 5, 2023

Like any business, CPA firms need to generate revenue to stay profitable and grow. This is typically achieved through fees charged for the services provided. In this article, we will explore the different types of fees and fees structuring in CPA firms, and best practices for setting them.

Setting a Fees in CPA firm

Types of CPA Fees

Hourly Rate

The most common type of fee structure in CPA firms is hourly billing. This is where the client is charged based on the amount of time the CPA and other staff members spend working on their account. The hourly rate charged can vary depending on the seniority and experience level of the staff member working on the account.

Fixed Fee

Another popular fee structure is the fixed fee, which is a predetermined amount for a specific service or project. Fixed fees can be used for one-time projects such as preparing a tax return or conducting an audit.

Value-Based Fee

This fee structure is based on the value of the service being provided to the client. For example, a CPA firm may charge a percentage of the client’s assets under management for providing financial planning services. This fee structure can also be used for consulting services, where the CPA firm helps the client save money or increase revenue.

Retainer Fee

A retainer fee is a fixed amount paid by the client in advance to secure the services of the CPA firm. This fee is typically used for ongoing services such as bookkeeping, tax planning, or financial management.

Fees Structuring

Project-Based Fees

CPA firms can use project-based fees for one-time projects, such as preparing a tax return or conducting an audit. These fees are typically fixed and agreed upon in advance.

Time-Based Fees

Time-based fees are the most common fee structure in CPA firms. These fees are based on the amount of time the CPA and other staff members spend working on the client’s account.

Retainer Fees

Retainer fees are an effective way to ensure ongoing revenue for the CPA firm. These fees are typically fixed and paid in advance, allowing the CPA firm to plan and allocate resources accordingly.

Best Practices for Setting Fees

Consider the Client’s Needs:

CPA firms should consider the client’s needs when setting fees. For example, a small business owner may have different accounting needs than a large corporation. CPA firms should also consider the client’s budget and financial resources when setting fees.

Determine the Scope of Work:

Before setting fees, CPA firms should determine the scope of work required to complete the project. This includes the type of service required, the expected timeline, and the level of expertise required.

Consider the Market:

CPA firms should consider the market when setting fees. This includes understanding the competition, the local economy, and the demand for the services provided.

Be Transparent:

CPA firms should be transparent about their fees and how they are calculated. Clients should be informed about the fee structure and what they can expect to pay before any work is started.

Communicate Effectively:

Effective communication is essential when setting fees. CPA firms should explain their fee structure and what the client can expect to pay clearly and concisely. This can help avoid misunderstandings and ensure that the client is satisfied with the services provided.

Factor in Overhead Costs:

When setting fees, it’s important to factor in overhead costs such as rent, utilities, and equipment. These costs can significantly impact the profitability of the CPA firm and should be taken into account when determining the fee structure.

Review and Adjust Fees Regularly:

CPA firms should regularly review their fee structure to ensure that it remains competitive and profitable. Factors such as changes in the market, the cost of living, and the level of demand for services can all impact the fee structure.

Consider Offering Packages:

Offering packages that bundle multiple services together can be a useful strategy for increasing revenue and providing additional value to clients. For example, a CPA firm could offer a package that includes bookkeeping, tax preparation, and financial planning services for a fixed fee.

Be Flexible:

Flexibility is important when setting fees. CPA firms should be willing to negotiate with clients on fees and should also be open to adjusting their fee structure if necessary.


In conclusion, setting fees is an important aspect of running a successful CPA firm. There are different types of fees and fee structuring options available, and the best approach will depend on the specific needs of the client and the services provided.

By considering the client’s needs, determining the scope of work, and being transparent and communicative, CPA firms can set fees that are fair and reasonable, while still generating revenue and maintaining profitability.

With regular review and adjustment, and the flexibility to adapt to changes in the market, CPA firms can set themselves up for long-term success.


Bojan Radojičić

Bojan Radojicic, Master Degree in Economics, is a financial performance consultant with more than 15 years of experience. He is responsible for adding value services based on innovative solutions.

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